New Survey Reveals Progress in Bullying Prevention
A new survey from Sears shows that 93 percent of parents will tell their child not to ignore a bully and 60 percent advise them to tell a teacher about a bullying incident. These findings may indicate that anti-bullying awareness campaigns are having an impact, according to leading anti-bullying expert, Marie Newman, who partnered with Sears as managing director of Team Up to Stop Bullying.
Sears, through its Team Up to Stop Bullying initiative, announced the findings at the start of October, National Bullying Prevention Month, to cast light on the pervasive issue, share solutions with parents, educators, children and communities and help put an end to bullying.
"The survey shows greater accountability when it comes to bullying, as well as its prevention. Of the parents surveyed, 73 percent believe that parents are responsible for the prevention of bullying, 65 percent believe that teachers and schools are responsible, while others believe that law enforcement and the greater community should be responsible for preventing bullying," said Newman. "Prevention doesn't lie with one group, but rather with society as a whole. We're encouraged by these results because they show progress toward finding the right solutions. That's where Team Up to Stop Bullying comes in."
Team Up to Stop Bullying was launched in August as the first solutions-and service-based anti-bullying coalition, launched by a major retailer, to provide immediate solutions that parents and schools can implement today. The program offers expertise from more than 70 coalition members to help children who have been bullied find answers, give parents effective ways to prevent and resolve bullying and guide educators on how to establish bully reform programs at their school.
Additional findings from the survey include:
Nearly two in five (39 percent) parents whose child has been bullied says that local law enforcement is responsible for the prevention of bullying.
Sixty-nine percent of parents believe that counseling a bully to understand the negative impact on his or her own life is most effective in reforming bullying behavior; 58 percent believe that counseling a bully to understand the negative effects on the bullied child's life is most effective.
Seventy percent of parents believe that developing a plan with their child's school is the best way to stop a child from being bullied.