Marketing Strategies: From Procrastination to Productivity

Marketing Strategies: From Procrastination to Productivity
By Maya Bailey

If you are currently suffering from procrastination, there is something you can do about it.

Try and remember that you are in a service business. When you wake up in the morning, you should be thinking, "Who can I help today?" If you really put your heart and soul into the joy of contributing to another person's life, I guarantee that you will be proactive in everything you do and the procrastination will simply fade away.

You need to do whatever you can to love your business, to get excited about helping people, and release any mental blocks that get in the way. The sooner you do that the sooner your business will grow.

Right now you may be asking yourself, "Why am I not excited about my business?” The answer is simple.

You most likely have self-limiting beliefs that prevent your confidence, that make you afraid of success, that make you believe there is never enough money, and that make you believe that prospecting is begging.

Here are a few of the most common self-limiting beliefs that people have:

  • I'm not good enough
  • I need to be perfect to be okay
  • I'm not worthy
  • I need to push myself to succeed
  • I don't have what it takes to succeed

Remember, these are not facts, they are just beliefs and beliefs can be changed. Also remember that you may not feel these hundred percent of the time, you may only feel them 1 percent of the time but nevertheless they need to be checked. The third thing to remember is that these beliefs are in your subconscious mind.

Here's the good news: it doesn't matter how many self-limiting beliefs you have. They were installed in your subconscious mind when you were growing up, and they are not the truth about who you are. Therefore they can be changed. It's not your fault the self-limiting beliefs are in there in the first place, but it is your responsibility to release them and reprogram them instead of carrying them around as extra baggage as you go through your life.

Here are the most common self-limiting beliefs about success:

  • Being successful means working long hard hours, struggling and sacrifice
  • Being successful means I won't have balance in my life
  • Being successful means that people will be jealous of me
  • If I am successful, I’ll lose my core identity
  • If I am successful, I will be overwhelmed

Obviously, if you are afraid of success and you have these beliefs about what success does to you, then doesn't it make sense to procrastinate?

When you procrastinate, you are sabotaging your success. Consciously, you want to overcome your procrastination, but subconsciously, these beliefs are really running the show.

Here are some common self-limiting beliefs about money:

  • There is never enough money
  • I don't deserve to have money
  • Rich people are greedy
  • Money is the root of all evil

The problem is, they're not true. We don't live in the universe of scarcity, we live in a universe of abundance. If you believe that there is never enough money, then you will create a life in which there is never enough money. Is that what you want to do or would you rather believe in abundance and thereby attract abundance to you?

How do these beliefs connect to procrastination? Let's take the belief that "rich people are greedy." If you really believe that, then your subconscious mind would be working against you and sabotaging you because it does not want you to become a wealthy person. From the subconscious mind’s perspective, you being a wealthy person would make you a bad person. Is there any wonder why you procrastinate?

The last category, and perhaps the most interesting, are your self-limiting beliefs about prospecting.

  • I'm bothering people
  • I will be rejected
  • People will think that I'm a "pushy salesperson"
  • Prospecting is begging

If your old beliefs is, "I'm not good enough,” then your empowered belief would be "I am more than good enough.”

If your old beliefs is "If I'm successful, I'll be overwhelmed", then your empowered belief would be, ”I create success by working smarter, not harder.”

Question whether those beliefs are currently helping you or hurting you and most of time you'll find out that they're hurting you.

The next reason why you may be procrastinating—you're trying to live up to others' expectations.

Your goal and your definition of success need to be uniquely your own. If you are doing it for any reason other than because you want to, it won't work and you will create complacency, struggle, and procrastination.

So far we've been talking about the mindset part of overcoming procrastination. Now it's time to talk about the action steps you need to take to free yourself from procrastination.

What action steps are you taking now to stop you from:
1. Getting to work on time
2. Calling people back
3. Initiating lead generation

The next time you get an idea, trust yourself, don't hesitate, just take action. If you take action right away, you will be riding the wave of energy that created the idea in the first place. The action will seem easy and effortless. I call that “inspired action.”

The key is to work into it with baby steps. For example, if you’ve been ignoring your exercise, then perhaps a good start for you means taking 10-minute walks throughout the day.

What can you add or subtract from your schedule that will rejuvenate you and increase your personal production capacity? Does that mean getting more sleep? Does it mean exercising more? Does it mean changing your food habits? Please take a close look at what this means for you.

You could have the right mindset, and the right action steps, but still be sabotaging yourself by not attending to your physical, mental, emotional, and spiritual needs. The trick is to find the balance in your life that works for you. Here's a tip: if you have moments of joy throughout your day, then you're probably on the right track.

Dr. Maya Bailey, Multiple 6 Figure Income Business Coach for Real Estate Professionals, integrates her 20 years of experience as a psychologist with 15 years of expertise in marketing. For more information,

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