While you may be waiting for the temperature to rise before putting your home on the market, there are many ways to effectively market your home in late winter and early spring. Here are some great cold-weather tips from Florida REALTOR® Melanie Tisdale:
- Heat it up: If you are planning an open house or have showings scheduled, turn up the thermostat and make the home warm and inviting. A cold home shopper will race through a house and start questioning the windows and insulation.
- Light it up: For homes with fireplaces, this is the perfect opportunity to show the potential buyer how cozy a fireplace can be. Leave some marshmallows and sticks nearby and invite those seeing the home to test it out.
- Take care of snow and ice: If the property you’re selling is in a snowy climate, make sure that the walk is clear, the driveway is shoveled and put down salt to control any icy surfaces. If you aren’t currently living in the home that is for sale, make sure to hire someone to clear it for you.
- Use photographs: If you have a beautiful lawn, stellar landscaping or an outdoor pool or deck, take some eye-catching photos of these amenities during the warm months and display them during a winter showing so buyers can get a better understanding of what the outside truly offers.
- Schedule open houses: Winter and early spring is a great time to take advantage of less competition. Many serious buyers often come out during the winter months, including corporate clients who usually need to relocate within the first quarter of the year.
- Emphasize the positives: Does your street get plowed quickly? Is it near public transportation to make it easier to get to work in the snow? Is it within walking distance of stores? Does it have a great hill for the kids to sled down in a safe environment? If so, accentuate these features.
Since a lot of people are waiting until spring to put their home on the market, having your home ready to show now is a great way to beat the rush.